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corporate team


Rukudzo H. Sithole, Founder & CEO

The visionary behind the Inside Fitness brand, Rukudzo saw a void in the mental health space that went beyond clinical counseling. People needed healing and practical tools and resources to cope with and change their life. He redefined the 'person-centered' approach to counseling to make sure that all of his clients felt accepted and loved in a non-judgmental, therapeutic atmosphere, where healing resides.

Formerly, Rukudzo co-founded a mortgage software company and consulted mortgage and financial companies to improve systems and install his software.

Not only is Rukudzo a Licensed Professional Counselor, Supervisor and Professional Life Coach, but he is also an international speaker, consultant/advisor to high profile and prominent celebrities and business individuals.


Valarie Sithole, Chief Financial Officer

Valarie is the drive and passion behind Inside Fitness. In addition to overseeing and managing our revenue cycle and financial obligations, she is also a top Certified Health Coach and Weight Loss consultant rounding out our 360 Program, which is our approach to aligning the 3 human aspect: Mind, Body and Spirit, through counseling, life coaching and health and wellness. 

Valarie has created many of Inside Fitness programs and group classes paired with a mindset of uncompromising excellence of providing quality content and value to our clients.


Ke'ren DuBoise, Chief Operating Officer

The creative and operational force behind the Inside Fitness brand, Ke'ren joined Inside Fitness as a consultant primarily to organize the business as it was experiencing tremendous growth. She was instrumental at hiring staff members, streamlining processes, developing marketing strategies and running day-to-day operations.

Prior to that, Ke'ren spent over 16 years in the biotech field working with startups and Fortune 500 in the California Bay Area and Silicon Valley.

While overseeing operations, Ke'ren became certified as a Life Coach to fulfill her purpose to help her clients overcome life's challenges and assist them on their journey of life.


Avril Jandles, Office Manager

Avril is the cohesive band that keeps this machine [Inside Fitness] together and efficiently working at maximum capacity, at all times. Avril runs our front office and assists clients with their scheduling needs and any business or billing related inquiries. 

Avril also serves as our project manager and creative director for our events and classes.

To collaborate with Inside Fitness or an Executive Team member, please contact Avril by using the contact form below.

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